Thursday 10 January 2013

Samsung the highest selling smartphone brand in the world

Despite a dip in the smartphone market Globally, Samsung beats Nokia to become the leading smartphone vendor in the world
According to a recent report released by research firm Gartner, Samsung has become the world’s top mobile handset vendor during the first quarter of 2012. It has replaced Nokia which was on the top spot since 1998. The report revealed that Samsung’s mobile phone sales reached 86.6 million units, a 25.9 per cent increase from last year. In addition, Samsung’s Android-based smartphone sales in the first quarter of 2012 represented more than 40 percent of Android-based smartphone sales worldwide; no other vendor achieved more than a 10 percent share of the market.
The report also states that worldwide sale of mobile phones has witnessed a two percent decline from the first quarter of 2011. It has come down to 419.1 million units in the first quarter of 2012. “Global sales of mobile devices declined more than expected due to a slowdown in demand from the Asia/Pacific region,” said Anshul Gupta, principal research analyst at Gartner.
Report says the quarter also saw the top two smartphone vendors, Apple and Samsung, raising their combined share to 49.3 percent, up from 29.3 percent in the first quarter of 2011, and thus widening their lead over Nokia – which saw its smartphone market share drop to 9.2 percent.
Worldwide Mobile Device Sales to End Users by Vendor 
Worldwide Mobile Device Sales vandor
Source: Gartner (May 2012)
Nokia’s mobile handset sales reached 83.2 million units, a 22.7 percent decrease from the first quarter of 2011.
Driven by the continued success of the iPhone 4S, Apple’s sales grew 96.2 percent in the first quarter of 2012 as the new model expanded into new markets and carriers. RIM sold 9.9 million mobile handsets in the first quarter of 2012, with its global share declining to 2.4 percent due to increased competition in the market where it has a strong presence. In the smartphone OS market, Android accounted for more than half of all smartphone sales (56.1 percent) in the first quarter of 2012.
Worldwide Smartphone Sales to End Users by Operating System
Worldwide Smartphone Sales to End Users by Operating System

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